The New Year started with the new stories. Collateral was at work to design the first tactical campaign of the year for Volkswagen. The task was to design communication to help clear stock of last year. The campaign communicates the core message of buying 2013 Volkswagen cars at 2013 prices. And it is aptly phrased as “2013 is not yet over”. The print ads reflected the excitement of the opportunity to avail last years scheme, with a strong “limited period” tag added to the sense of urgency to evoke action. The story is further extended into emailers, leaflets and other POS elements. 2013 is over, but our successful journey with Volkswagen continues with even more stronger association.