The world’s best low cost airline – Air Asia.
‘Now everyone can fly’, a simple direct tag line explains the very ethos of the airline. Having made the world sit up and take note of their forays into the world of domestic as well as spreading their wings into International air travel, Air Asia decided to focus on India! India is a huge potential market for domestic travel and with the confusion, mindless regulations governing air travel, Air Asia comes with a breath of fresh air. They deliver what they promise.
Collateral made the pitch presentation over the mail, the team at Air Asia India (an all new entity) loved the work. Sudden silence… followed by a quick fire brief, required by day end! Nothing new, as we understand, the more the aircraft stays in the air the more profitable the airline can be. Campaign layouts sent, a few changes suggested (not in the guidelines mind you) and the final artworks and Google Display Network banners and a list of online creative uploaded.
The airline is all set to take off, we are ready with our seat belts on, window shades up…