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Everybody’s Lovin’ it!

When McDonalds launched their Call for Delivery service, they turned to Collateral to deliver the entire communication campaign. From mnemomic to ads, implementation ideas to call for staff… we delivered!

Cut to Birthday Parties at McDonalds – both popular and fun. Collateral to the fore again, getting into the mind of kids and coming up with a slew of themes that went down like a storm with children… Aliens, Finding Nemo, The Incredibles – all perfectly timed to go with the pulse of the moment. And carried across the birthday party event.

Then came the Olympics, where McDonalds was a sponsor; again we came up with an Olympic effort that truly connected with India.

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