Fashion TV is a name that is fast becoming synonymous with fashion the world over.
Collateral got the opportunity to add to the firmament of Fashion TV with the launch of Fashion Cigarettes! A quick brief and an equally quick turnaround on design and we were on the flight to Dubai! The agenda make the final presentation to the chief of Fashion TV, Mr. Michel Adam himself!
The reaction post the presentation is, ‘Nice work’, some minor tweaking and we are good to go.
The roll out plan of when, where and the how is almost being finalised and shortly now we will be ready to hit the market. Fashion will soon have a new accessory.