Overview
Way back in 2000, TATA Motors felt the need to introduce a Customer Care programme that catered to the customers’ every need. Slowly, this programme gained popularity and was a hit among the masses. It was then in 2005 that the programme picked up momentum and was then rechristened TATA Genuine Parts (TGP). TATA Genuine Parts in now a spare parts division (SPD) of TATA Motors and caters to spare parts requirements of TATA Motors Commercial Vehicles.
Vision
Vision
To be the First Choice for Customers
Mission
To provide Convenient access to customers in All Geographies to avail High Quality services at Affordable prices exceeding their expectations of Turnaround Time
To Collaborate with channel partners & vendors for Sustainable, Profitable Growth & create long term Partnerships
Awards & Accolades
TATA Genuine Parts has received numerous awards, establishing our dominance in the spare parts business. These awards speak volumes and display the kind of trust that our clients have in us. Winning all these awards is a source of inspiration for each and everyone associated with the brand, and it only motivates us to outdo ourselves at every pedestal.
Best Brand Loyalty Campaign -TATA Guru Campaign
Manufacturing Supply Chain Excellence Awards - Automotive.
Customer's Choice Award (TATA Motors Ltd.)
Supply Chain Technology Advancement (TATA Motors Ltd.)
Excellence in Procurement(TATA Motors Ltd.)
Sustainable Packaging
Excellence
(TATA Motors Ltd.)
Manufacturing Supply Chain Operational Excellence -
Automobiles.
Loyalty Team of the Year (TATA Genuine Parts)
PP Fluted Carton for Clutch
Cover Combo
(TATA Motors Ltd.)
Plastic Carton with Inbuilt Fixtures (TATA Motors Ltd.)
Plastic Carton with Inbuilt Features
(TATA Motors Ltd.)
Efficient Position under
Engineering Category
(TATA Motors Ltd.)
Automotive Supply Chain
Excellence Awards
(TATA Genuine Parts)
Values
Integrity
Teamwork
Customer Focus
Excellence
Accountability
Speed
Milestones
On our way to becoming the largest automobile spare parts brand in the country, we achieved various milestones
2016
Launch of a new logo
and positioning strategy
2015
Launch of Accessories range
2014
TATA Genuine Parts makes
its way into the Grease and
Lubricants business
2012
Birth of the TATA Guru
Loyalty Programme
exclusively for Mechanics
2011
Initiation of TASS and
STU Distributorships
2009
The TATA Champion
Loyalty Programme for
Retailers came into being
2009
TGP launched a new logo and
TATA Genuine Parts as a
leading brand was established
2008
TGP began conducting raids
on duplicate spare part
Dealers and Retailers
2005
The existing Customer Care
programme gained widespread
popularity and was renamed as
TATA Genuine Parts (TGP)
2004
Launch of the first-of-its-kind
online E Cats - a digital
catalogue consisting of detailed
information on all the spares
1998
Appointment of
the 1st Distributor
Why Choose TGP
Over the years, TATA Genuine Parts has established itself as the leading Automotive Spare Parts brand in India. This is mainly because of the distinguishing features and products we offer. One of the key factors of our success is that since our inception, we have kept up with changing trends and customer needs and offered innovative products accordingly. We have been able to effectively segment the entire market and identify what product would be apt for a particular segment, and the positioning of 'Engineered to go the Distance' is unique and stays true to the brand and the products offered. Similar products are clubbed and offered as Kits that make them easily available. One of TGP’s biggest technological advancements can be seen in the packaging. The use of various advanced technologies is critical in avoiding duplication. These factors are essential in setting us apart from our competition and are the brand’s defining aspects.
Customised solutions based on customer needs
Constant innovation.
Effective Product Segmentation and Positioning.
Product Kits like EOK, Filter Kits, Bearing Kits, etc. provide efficient mobility solutions.
State-of-the-art packaging with tamper-proof technology to prevent duplication.
Interesting Facts
15 Oil Seals
are shipped every minute!
1,500 Filters
are shipped every hour!
Initiation of TASS and
STU Distributorships