Mumbai has always been at the forefront of India's evolution in terms of advertising. Being a hub of culture, commerce, and creativity, it continues to influence and shape the way a brand communicates with its audience....
In the competitive and multicultural environment of Mumbai, advertising is not just about the design or the ad copy....
The advertising landscape is dynamic as ever. The era where brands were concerned only with impressions, reach, and frequency is over....
Choosing the right creative advertising agency in India will have a huge impact on whether your brand grows or not....
As we move into 2026, companies are no longer just competing on products or pricing; they are competing for attention, emotion, and experience. ...
We reveal the secret recipe that helps brands create winning social media strategies. Here are the four foundation pillars that will help you draft the perfect plan for your brand. ...
Advertising has evolved and so have the mediums. Unlike old times, advertising agencies have made the shift to newer and more customer-centric platforms....
Advertising has evolved over the years, adapting to the needs with innovation, science and creativity. ...
From building brands to increasing sales, advertising plays a major role on a wide range of consumer platforms. Know more about the world of advertising in our blog. ...
Brand marketing evolution is a result of brands trying to keep up with trends and changes in their target customer's values and needs. So that the target audience can identify and recall the brand....
Social media has become an integral part of every individual’s life. For the past few years, brands have been using social media as a platform to connect with their customers. Read our tips for brands to become the gamechangers on social media. ...
In today's competitive market, branding isn't just about having a memorable logo or a catchy slogan. It’s about creating an emotional connection with your audience, standing out from competitors, and telling a compelling story....
For startups, having a solid media plan is crucial to gain visibility in the crowded marketplace. Especially in a city like Mumbai, where businesses are constantly vying for attention, strategic media planning can make or break your launch. ...
Branding is not just about how your business looks; it's about how it feels to your audience. Many businesses struggle with creating a brand that not only stands out but also stays relevant....
The choice of an agency should depend on the abundance of unique and ‘work-able’ ideas, dynamic pitches, their expertise in planning and strategising, be it digital or creative agency....
Establishing your brand in 2023 isn’t like the years bygone. The current scenario requires brands to cross borders and boundaries, thus creating brand recognition and establishing awareness leading to brand recall. ...
The strength of a marketing agency depends on the skill, experience and versatility of its staff....
Marketing budgets can be tricky, let’s tell you why hiring a creative ad agency in India is the solution to all your communication gaps! ...
A brand marketing agency or creative branding agency can help drive the growth of your business and reach out to the maximum number of customers....
A brand in the retail sector requires a certain level of expertise to devise an integrated campaign with online and offline touchpoints for sales all year long. ...
A digital presence of your brand needs a digital platform where anyone can visit, look around your products, and purchase the items....
Brands and marketers who need to keep their strategies under constant review, adapt to trends effectively and pivot their way in-line with their evolving audience....
Along with a digital presence, you must also avail the benefits of digital marketing strategies to boost your online presence...
The world of digital media helps leverage your brand in more ways than one and resonates with our audience in the digital era...
Brands need to follow an endless cycle in order to keep their business on an upward graph - Research, Build, Implement, Measure and Manage Results....
Branding for Business must be done on multiple platforms at multiple levels and on regular intervals. It is a long-term process and will take quite a while to give significant results....
Brands need to devise marketing strategies in accordance with the new consumer behaviours and trends ...
The world is transforming into digital, which necessitates every brand creating an online brand presence...
Design has proven to be one of the most important factors not only in attracting new customers but also gaining credibility....
LinkedIn has become a potential network for brands to advertise and conduct campaigns with the world’s largest audience of active and influential professionals....
Internet marketing has enabled quick turnarounds in establishing and maintaining brand image, reputation, engagement and growth with proper tools and implementation....
Social media marketing has become one of the most crucial marketing channels for brands and organizations to communicate and network with their audiences on a regular basis. ...
Brands and organizations have to be constantly aware of the trends that are interesting to audiences, find new and captivating ways to engage and enable compelling channels of communication....
As we settle into this 'new normal', marketers, brands and organizations have to look at new and creative ways to respond, connect and communicate....
Physical advertising and billboards now stand in deserted places and the number of people consuming data on Social Media has seen a hike therefore organizations should move to digitally crafted communications to reach people....
Brands and organizations have to be aware of certain factors as they communicate through new emerging channels and frame compelling and interesting marketing & advertising strategies....
Businesses and executives needs to find effective ways and means of communication with consumers, employees and the masses in these unforeseen times and think more than ever, in an innovative and creative way....
Digital marketing trends that marketers and advertisers should look at in this period of the pandemic and also for the future...
COVID-19 pandemic, which has led to drastic changes in every sector of life. Quite evidently, even advertising and marketing departments have had to undergo major shift in its processes, strategies and executions. ...
The future of OOH marketing seems like a good option for businesses to add in the marketing mix and increase its power once things get normalized. Moving to a digital OOH platform to send communications relevant to world today could be a smart step....
Topical Content and Evergreen Content, both have plenty of benefits when it comes to social media marketing. Topical content focuses more on current developments whereas evergreen focuses on informative and beneficial content....
Advertising has grown leaps and bounds. Most consumers switch to their phones, tablets and laptops to research and make purchases. While the advertising industry has primarily moved online, companies and brands still invest in Print advertising....
Creative Advertising is the key to growing your business. This is where a creative advertising agency steps in, and helps your business grow with its expertise and creativity....
Creative Advertising captures eyeballs, garners attention and makes audiences take notice with striking visuals and copy. It breathes life into brands and help brands and businesses go from strength to strength...
Branding or re-branding your business is a significant investment & a tough task which branding agency is best suited for your brand and business. Below are factors to consider when selecting a branding agency....
The right ad agency can make a great difference when measuring the return on advertising investment. Besides that, you get access to the experienced viewpoints of many creative professionals to help achieve your advertising goals....
Most of any interaction today is digital so it’s vital even for content on a brand web page to appeal to its readers. ...
Today, social media has become the ‘brahmastra’ of media communication. In fact, it’s much more than that. It’s about being social, getting engagement and forming a community. ...
Selecting the right creative ad agency is necessary for all sorts of businesses as unlike other associates they are not merely suppliers, but strategic and creative partners for the company hiring them. ...
With so many quick fixers in the market, finding a creative ad agency which will actually takes the time to create a well thought out strategy are rare. ...
It’s a preconception that media agencies just manage big, extravagant ad campaigns for popular brands, but most media agencies in Mumbai rise to the top by seeing through smaller campaigns across various media....
Branding in India is both, widespread and uncertain. When you look to hire branding companies in Mumbai to deck your brand up for the world to see, you’ll be spoilt for choices. But there is a lot to consider while selecting a branding agency....
A creative agency helps your brand communicate itself effectively through creative ad campaigns. Offering services like content creation, digital marketing strategies and graphic designing all under one roof....
Social media marketing has played a major role in creating brand awareness as well as encouraging the two way interaction between the brand and the consumers. The more powerful a brand’s social media presence, the stronger is its market position....
The Digital medium has become a thriving place for marketers. With new trends popping up on the digital space, every day is a new opportunity, to cater to the need of customers. Here's a list of practices that should be avoided...
In today’s digital age, the Internet has altered the way we do business. While it has enabled marketers to reach a maximum number of customers and convert them into leads. – What’s better, SEO or Social Media Marketing? ...
With the increasing scope of voice search, brands are now planning to make their websites voice-search friendly for better SEO rankings. Here’s how one can prepare for a voice-based future in 2019!...
To increase reach and improve engagement, creative advertising agencies are venturing out and discovering new avenues. Here are a few social media platforms that are worth going gaga over in 2019!...
Influencing sales is one of the main objectives of any marketing campaign. Consumers today, are however, not very brand loyal and difficult to influence. Here is an easy way to win them over! ...
Occupying the first position on the Google Search Engine Result Pages (SERP) has become important for brands and small businesses as over 75% of the users click on the first 5 URLs displayed. ...
New age phenomenon like Artificial Intelligence and Voice Search are leading this dramatic shift. But don’t let this wave sweep you off your feet and brace yourself with this elaborate heads-up on the emerging trends of 2019!...
Year after year, Distributors registered with TATA Genuine Parts come together to reflect on the year gone by, strategize for the future and are rewarded for their outstanding performance. ...
If you surf the web regularly, you will have gone over the term SEO. We often hear people using terms like SEO Optimization, which isn't right. ...
Your headline is the first, and maybe the only impression you make on your target reader. For a web-surfer that’s turning into a reader, the remainder of your copy would not even exist. ...
Today, there are 136 million internet users in India alone. That’s the number you’re going to advertise to, when you choose to go digital. Interested? Let’s make that interest stronger. ...
An insight at why the startup industry is booming and the startups in Mumbai are in demand. We can all agree that today’s generation want more from life than what the previous generation aimed for. Money is not the only thing they’re chasing. ...
Advertising is the most effective way of communicating to your target audience with regards to selling a product or service. ...
We are aware of the advantages of SEO and digital marketing. But, how do you expand your site positioning adequately and organically? ...
For a brand to make a mark, it needs to market itself – and do it well. Not breaking news, we admit....
Before we answer the question, ‘Why you need a marketing plan’ let’s understand what it is. It is a blueprint of the company’s marketing activities for the coming year....
There’s every chance that you might have, if you’ve been up to date with the world of online marketing. Some might face trouble differentiating the two concepts, as they are tightly interwoven. ...
Facebook’s new update brings back focus to your friends. Say goodbye to the flood of articles and redundant posts from publishers that used to fill your wall and rejoice the posts and updates from the ones you care about; your friends....
Average. No brand wants to be described as that, especially one with high customer base. ...
As the world is slowly but surely taking the Digital route, we bring you forecasts on the same for 2018!...
1st Of September being the ‘World Letter Writing Day’, we at Collateral decided to celebrate and appreciate our traditional way of communication. ...
Collateral – The Storytellers. We pride ourselves in writing stories… for our clients. Audi India being one such client. We have been crafting successful stories for Audi India and over 30 dealerships across the country....
The mind wanders into nostalgia. A humble beginning with a paltry sum, a few borrowed rupees for the first PC and we were on our way. The commitment to do good work and niche ourselves in the below-the-line area of advertising was the focus...
As an integral arm of TATA Motors, TATA Genuine Parts has always been dedicated to provide all customers with quality spare parts that help augment the life and performance of all commercial...
Consistency is at the core of advertising world. You constantly have to be on your toes and deliver outstanding creatives. At Collateral, we believe in this and always aim to better the best. Audi India recently launched the 2015 Audi range of cars....
With the “Absolute Advantage” scheme from Volkswagen, Collateral – The Storytellers scripted the newest story...
Collateral has set a benchmark in narrating stories that evoke attention. One such story of celebration stirred up excitement with our Navratra creative...
The new Jetta has certainly turned some heads on the streets with its new creative starring the car with its dynamic features....
Collateral never fails to help a brand strike a chord with its audience. And this time, the task at hand was to create an ad for Volkswagen for a target group of 15-18 yrs old teens....
The success mantra for Collateral is adding colors to the art of storytelling. That is how we treat our work here....
Continuing the art of tactful storytelling, Collateral enhanced its style with the “Vento Comfortline” ad campaign. The task was to design a tactical yet creative campaign,...
Collateral – The Storytellers, always love the way we look at our work. We spread this love to our brands and created a template for Volkswagen on the occasion of Valentine’s Day....
Collateral’s new story features the fabulous new offers from Volkswagen. The perfect combo of great cars and exciting offers is presented in a dynamic creative....
The New Year started with the new stories. Collateral was at work to design the first tactical campaign of the year for Volkswagen...
The first week of the new year, the art of storytelling was at play at Collateral. The first ad of the year for Volkswagen was designed by Collateral to greet the customers on New Year....
The recent campaign of Volkswagen – Volksfest, cruised through the media with great success. The creative and execution of this national campaign was done by Collateral....
Volkswagen. Das Auto. As the name suggests the German automotive giant has been providing German engineered cars for the people in India. Several generations have known the brand for its iconic iconic Beetle and its attention grabbing advertising....
PepsiCo India – Plans were afoot to introduce a lemon flavoured drink in India. The plans coincided with an Annual Conference where all top stakeholders were to be present.The task was to do a teaser without revealing the name of the lemon variant. ...
Allergan India – the makers of BOTOX, Botulinum Toxin that has revolutionised the face of the facial aesthetic market the world over, literally and figuratively! Cut to early 2006, Bangalore (as it was called then), a cramped meeting room in a hotel....
5 Expert Tips on How to Get Clients for Your Agency...
Dish TV- US. One fine evening, sometime in the morning in the US of A, we get a call asking us if we would be interested in doing some design work for Dish TV. Interested? You got to be kidding was the first reaction! Here was a chance to go global ...
The mall culture has caught up in India and brands use these high footfall areas have become brand managers favourite place to launch or announce any new brand or an initiative. Nokia chose the then newly opened R-Mall in a suburb...
Johnson and Johnson the name synonymous with baby care and bay products the world over. One fine day Collateral gets a call from a Nokia representative saying someone in the Professional Marketing...
Philips the electronics major in India has managed to be a part of the local fabric owing to the fact that they have been present in India for a major part, post Independence. In fact, there are two generations of Indian...
McDonalds had started its operations in Western India and post the opening of 12 to 15 stores all across they seemed to settle down. This was the time according to their brand mandate they were in the ‘the trusted neighbour’ stage....
How did the Lockdown Change the Work Culture in Advertising Agencies?...
Business and brand need to be present across various platforms where consumers engage and let people know more about the products/services you provide....
Startups must pay their marketing agency more than established brands, especially in the initial stages of their graph. ...
5 Reasons to Build a Strong Brand Identity Design for Your Business...
A brand awareness strategy is a marketing plan that helps a business expand and spread its brand message, increase brand reach and establish better recognition in the targeted market. ...
Have you ever thought of using a personalized marketing strategy to reach a larger audience? Or get closer to your customer base? Here are a few things to think about....
In today’s world of advertising, audiences are exposed to advertising content on both, online and offline platforms. Hence, building a marketing mix with both online and offline platforms is highly beneficial for brands in this modern era. ...
Advertising has changed significantly over the course of the past 150 years. Let’s take a look at the history of creative advertising agencies in India and their evolution over time. ...
Gaining success through content marketing strategies can be difficult, even for experienced marketers. So, if you too have various goals and objectives to meet, then you need to game up your content marketing strategies....
Today, social media is an essential tool to market your business. Social Media is a medium to build a community, interact with existing & potential customers and connect with them. ...
Let’s begin this conversation by taking a simple packaged bottle of water as an example. When you need to purchase this bottle of water do you ask for any bottled water brand or a Bisleri? ...
Have you ever wondered how brands like Zomato, Dunzo, and Mamaearth have become trendsetters? Was it the way they used their brand voice? ...
Retail advertising is a medium through which businesses employ in-store advertising (both digital and offline) to increase customer interest in and awareness for their products and services. ...
If you haven’t heard of Artificial Intelligence (AI) taking over the world, you’ve probably spent a good amount of time living under a rock. ...
Does your brand need a helping hand to boost sales? Or do you need a complete brand makeover but don’t have the bandwidth for such an empirical operation? ...
The integration of AI and machine learning has undoubtedly had a profound impact on the advertising industry, particularly in content creation....
Effective marketing campaigns are the result of careful planning, creativity, and strategic execution....
The world today is going digital and there is no argument about it. Today online brand presence is not a preference anymore, but has become a necessity...
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